Sports Investment Partners
Sports Investment Partners (SIP) is focused purely on driving investment and growth in the sports industry. SIP takes an “operating leverage” approach, proactively seeking opportunities which allow it to leverage its significant experience and track record of success in sport and business.
By combining experts from across the sector who understand the political, commercial and sporting needs of the industry and its consumers, we bring a new investment ethos to sport.
SIP’s objective is to enable and accelerate growth and optimise its investee companies’ market position and potential. We work closely with financial investors and are highly selective in the company we keep.
We are not a fund and should not be confused as such. We work on the behalf of investors to maximise the commercial opportunity that exists in the wider sports and entertainment industry.
We find that the backers we work are most likely to back businesses that are profitable (or at least can demonstrate they will be shortly), have a strong management team and are looking for capital to take the next step in their growth journey.
Alongside these institutional investors, we look at companies headquartered in Western Europe, although with global reach, worth between £10m-£200m.