Partner

Michael Broughton

Has worked in the sports industry for 25 years.

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Led the formation of Sports Investment Partners LLP in 2010 with the vision that Sports was an undercapitalised and undermanaged asset class.

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Has led the identification of new value drivers in the industry since its formation.  From sports media tech in the 2010's, the emergence of video as a primary form of engagement to the use of AI and Blockchain in the sports industry.

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Advised on numerous Formula 1 transactions from 2020-2025, created the fan-first strategy for a bid for Chelsea FC, the sale of Football Clubs across different European jurisdictions and more recently the utilization of sports venues mixed-use development strategies.

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Has served on boards of both private and public companies.

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Regular Speaker/Moderator at Industry Events, host of a regular dinner event focused on Family Offices, Investors and Operators.

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Partner

Sir Martin Broughton

Led a bid for Chelsea FC in 2022.

Former Chairman of Liverpool Football Club, Former Deputy Chairman of the International Consolidated Airlines Group. Previously Chairman of British Airways for a decade and he was CEO and Executive Chairman of British American Tobacco plc (BAT) for 11 years and was the President of the Confederation of British Industry (CBI) from 2007-09. 

Sir Martin has had significant involvement in sport for many years. With BAT, he oversaw the start-up of a Formula One team which was subsequently purchased by Honda. 

He also served as an Independent Director of the British Horseracing Board (BHB) before becoming its Chairman and overseeing its transformation into a regulatory board.  At the BHB, he was at the forefront of pushing a more coherent strategy for the horseracing industry and utilizing his political skills to pull together the diverse interests of the primary stakeholders (owners, trainers, and operators) together.

As Chairman of Liverpool Football Club he was responsible for the sale of the club to its current owners.