Our Team
Sir Martin Broughton Sports Investment Partners
Sir Martin Broughton, Partner


Former Chairman of Liverpool Football Club, Former Deputy Chairman of the International Consolidated Airlines Group. Previously Chairman of British Airways for a decade and he was CEO and Executive Chairman of British American Tobacco plc (BAT) for 11 years and was the President of the Confederation of British Industry (CBI) from 2007-09. 


Sir Martin has had significant involvement in sport for many years. With BAT, he oversaw the start-up of a Formula One team which was subsequently purchased by Honda. 

He also served as an Independent Director of the British Horseracing Board (BHB) before becoming its Chairman and overseeing its transformation into a regulatory board.  At the BHB, he was at the forefront of pushing a more coherent strategy for the horseracing industry and utilizing his political skills to pull together the diverse interests of the primary stakeholders (owners, trainers, and operators) together.


As Chairman of Liverpool Football Club he was responsible for the sale of the club to its current owners.


Matthew Wheeler Sports Investment Partners
Matthew Wheeler, Partner


Matthew Wheeler has been a leading figure in the international sports industry for over 20 years as a senior executive, entrepreneur and adviser.

He is the Founder of A&W Capital a specialised investment banking firm established to identify, service and execute cross border transactions within the sports, gaming, media and entertainment industries.

For the past ten years he has invested in and worked with the executive management of a number of businesses in sport and entertainment to create and realise shareholder value. He has also worked closely with the European Private Equity industry having chaired six private equity backed sports and entertainment businesses and has advised Bridgepoint, Cinven, and Advent on billion dollar transactions in football and motor sports.

As part of his role as a partner in Sports Investment Partners he was Chairman of Arena Group and Supponor.

Matthew is a former professional cricketer with Northamptonshire and is currently a non-executive Chairman of the Professional Cricketers Association.

In the early 1990s Matthew was CEO of API an international sports marketing group. He led the sale of this company to Interpublic, one of the world's largest marketing and communications groups in 1997. Until he left in 2001 he was Worldwide Managing Director of Octagon, a division of Interpublic and one of the world's leading sports marketing groups.

Michael Broughton Sports Investment Partners
Michael Broughton, Partner


Michael Broughton, as part of his role with Sports Investment Partners has been a Non-Executive Director of Supponor and Non-Executive Director of Rightster Group PLC.


From 2018-20 Michael was leading the Technology and Investment Strategy at FIFA. 


A sport industry specialist with more than two decades of experience working in the sector.  For three years he worked at Nolan Partners, the leading sports executive search business, placing senior executives in some of the UK’s leading sports organisations.


Building a record of success in finding and placing executives, building key relationships at the C-Suite level, and providing consultancy services on the personnel needs of key clients.  Michael has been responsible for placing candidates in CEO, CMO and CFO roles along with a host of senior management roles giving him a unique perspective on the executive capabilities of the sport sector and has worked closely with clients including: Manchester United, Chelsea, Arsenal, Liverpool, The FA, and Honda Racing F1 amongst others.


Prior to joining Nolan Partners in 2008 he spent seven years working in Motorsport.  Michael was responsible for Lucky Strike’s F1 sponsorship across the Latin American region and in 2007 set up the Global Social Responsibility programme for Johnnie Walker’s involvement with the Vodafone McLaren Mercedes team

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