INVESTORS & FAMILY OFFICES
In 2020, we identified Formula 1 as an undervalued franchise opportunity. We recognised the opportunity that the new Concorde Agreement provided, the visibility it would give to the downside scenario for incoming investors away from the gloss of the Drive to Survive phenomenon. Since we began providing advisory in this space teams have traded from $150m in 2020 to $6bn in 2026.
We look for Value Opportunities with a Growth Mindset
FOR INVESTORS & FAMILY OFFICES
SIP is a consulting firm, not a fund. We do not deploy our own capital. We advise investors on how to deploy theirs — and sports businesses on how to attract it.
Sport has become one of the most compelling asset classes available to long-term investors. Live sport audiences are growing globally, media rights values continue to climb, and the intersection of sport with technology, data and digital media is creating entirely new categories of investment opportunity.
But sport is not a standard asset class. It operates by different rules — culturally, commercially and legally. The valuations are driven by emotion as much as by economics, relationships matter enormously, and the difference between a great sports investment and a costly mistake often comes down to knowing which questions to ask before you commit.
That is where SIP adds value.
We advise investors and family offices on:
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Sports investment landscape orientation — understanding the deal flow, valuations and dynamics specific to sport
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Identifying and evaluating, investment targets — clubs, leagues, media rights, technology businesses, infrastructure
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Due diligence support — commercial, operational and strategic assessment of investment opportunities
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Introductions — connecting investors with credible operators and advisors within the sports industry
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Ongoing portfolio advisory — strategic guidance once an investment has been made
FOR SPORTS BUSINESSES SEEKING INVESTMENT
Attracting the right investor is about far more than capital. The wrong partnership can constrain your organisation, damage its culture or misalign its long-term direction. The right one accelerates everything.
We help sports businesses — clubs, leagues, content businesses, technology companies — to:
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Structure a compelling investment proposition
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Identify and access the most relevant investor audiences — from private equity to family offices to sovereign wealth
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Prepare for the scrutiny of an investment process
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Navigate the negotiation and due diligence stages
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Think through the governance and strategic implications of bringing on an investor
We have relationships on both sides of these conversations. Our value is in connecting the right parties — and helping them understand each other.