Intelligent Application of Capital to Sport Sports Investment Partners (SIP) is Europe’s first ever investment firm focused purely on driving investment and growth in the sport industry. SIP takes an “operating leverage” approach, proactively seeking opportunities which allow it to leverage its significant experience and track record of success in sport and business and its unique network, both within and outside of Sport, to develop strategies which drive the growth and value of its investments. By combining experts from across the sector who understand the political, commercial and sporting needs of the industry and its consumers, we bring a new investment ethos to sport.
Sport, Sport and Sport
The investment team will only examine opportunities that are directly related to the sport sector, including sports media, technology, betting, IP and support service businesses.
Our Mission
SIP’s objective is to enable and accelerate growth and optimise its investee companies’ market position and potential.
Geographic Focus
The UK and European markets are SIP’s primary territory, however opportunities in the USA and in emerging sports markets such as the Middle East and Asia Pacific are also of interest.
What SIP is not SIP is not seeking to make any investments into sports franchises or teams or into major infrastructure projects. These are markets that are already well served and do not fit SIP’s investment criteria. In addition, SIP will not be looking to make investments in start-up companies. |
